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Digital Marketing

Social Media Marketing

Grow and monetise audiences on Facebook, Instagram, TikTok, X and LinkedIn with content strategy, community management and paid social ads.

  • Beginner
  • Online
  • In class
  • Certificate
Apply for this course Ask about fees

Course overview

About the Social Media Marketing Course

Learn to build brands on the platforms Kenyans use every day. This social media marketing course covers content planning, short-form video, community management, influencer partnerships and paid social advertising.

You'll manage a practice brand account throughout the course and finish with a content calendar, campaign results and a strategy you can reuse for clients or your business.

What You'll Learn

  • Create a social media strategy and content calendar
  • Produce engaging posts, reels and short videos
  • Grow followers and engagement organically
  • Run and optimise Meta and TikTok ad campaigns
  • Manage communities and respond to customers
  • Measure performance with platform insights

Tools & technologies

  • Meta Business Suite
  • TikTok
  • LinkedIn
  • Canva
  • Meta Ads

Curriculum

Social Media Marketing Curriculum

6 modules, each ending with a hands-on project.

  1. 1Platforms and audiences
    Choosing channels and understanding your audience.
  2. 2Content strategy
    Pillars, calendars and creating content in batches.
  3. 3Video and storytelling
    Reels, TikToks and stories that hold attention.
  4. 4Community management
    Engagement, customer care and handling crises.
  5. 5Paid social ads
    Targeting, creatives, budgets and optimisation.
  6. 6Analytics
    Insights, KPIs and monthly reporting.

Who This Course Is For

  • Aspiring social media managers
  • Business owners and content creators
  • Marketing assistants

Entry Requirements

  • A smartphone and a laptop
  • Active social media accounts

Career opportunities

Jobs You Can Apply For After This Course

  • Social media manager
  • Content creator
  • Community manager

Graduates get CV and portfolio reviews, interview practice and introductions through our hire our graduates programme.

Fees & intakes

Social Media Marketing Fees & Next Intake

Course fee

On request

Duration

Ask us

Next intake

Monthly

Online or In class

FAQs

Social Media Marketing: Frequently Asked Questions

Do I need any experience?

No. Social Media Marketing starts from the basics. If you can use a computer and the internet, you're ready.

Can I take this course online?

Yes. You can attend in class at our Utawala campus in Nairobi or join live online. Both options include the same projects and mentor support.

Will I get a certificate?

Yes. Students who complete the course and its projects receive an Eujim Academy certificate of completion.

Ask about this course

An advisor will call you with fees, the next intake and payment options.

We reply within one working day. Your details stay private.

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