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Digital Marketing

PPC, Google Ads & Media Buying

Plan, launch and optimise profitable paid campaigns on Google Search, YouTube, Display and Meta, and learn to manage ad budgets with confidence.

  • Intermediate
  • Online
  • In class
  • Certificate
Apply for this course Ask about fees

Course overview

About the PPC, Google Ads & Media Buying Course

Paid advertising can grow a business fast, or waste money fast. This PPC and media buying course teaches you to run Google Ads (Search, Display, YouTube and Performance Max) and Meta ads that hit their targets.

You'll learn account structure, keyword and audience targeting, bidding strategies, conversion tracking and how to read the data, so you can manage budgets for employers or clients with confidence.

What You'll Learn

  • Structure Google Ads accounts and campaigns
  • Research keywords and write high-quality ads
  • Target audiences on Google and Meta
  • Set up conversion tracking
  • Choose bidding strategies and manage budgets
  • Optimise campaigns using data

Tools & technologies

  • Google Ads
  • Meta Ads
  • Google Analytics
  • Tag Manager

Curriculum

PPC, Google Ads & Media Buying Curriculum

6 modules, each ending with a hands-on project.

  1. 1Paid media fundamentals
    Auctions, quality score and planning.
  2. 2Google Search campaigns
    Keywords, ads, extensions and landing pages.
  3. 3Display, YouTube and Performance Max
    Visual and video campaigns.
  4. 4Meta ads and media buying
    Audiences, creatives and placements.
  5. 5Tracking and bidding
    Conversions, GA4 and smart bidding.
  6. 6Optimisation and reporting
    Testing, scaling and client reports.

Who This Course Is For

  • Digital marketers moving into paid media
  • Business owners spending on ads
  • Agency staff and freelancers

Entry Requirements

  • Basic digital marketing knowledge
  • A laptop

Career opportunities

Jobs You Can Apply For After This Course

  • PPC specialist
  • Media buyer
  • Performance marketing executive

Graduates get CV and portfolio reviews, interview practice and introductions through our hire our graduates programme.

Fees & intakes

PPC, Google Ads & Media Buying Fees & Next Intake

Course fee

On request

Duration

Ask us

Next intake

Monthly

Online or In class

FAQs

PPC, Google Ads & Media Buying: Frequently Asked Questions

What do I need to know before joining?

This is a intermediate course. We recommend: Basic digital marketing knowledge; A laptop. Not sure? Talk to an advisor and we'll suggest where to start.

Can I take this course online?

Yes. You can attend in class at our Utawala campus in Nairobi or join live online. Both options include the same projects and mentor support.

Will I get a certificate?

Yes. Students who complete the course and its projects receive an Eujim Academy certificate of completion.

Ask about this course

An advisor will call you with fees, the next intake and payment options.

We reply within one working day. Your details stay private.

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