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Digital Marketing

SEO Marketing

Rank higher on Google with keyword research, on-page and technical SEO, link building and local SEO for businesses in Kenya.

  • Intermediate
  • Online
  • In class
  • Certificate
Apply for this course Ask about fees

Course overview

About the SEO Marketing Course

Search engine optimisation brings customers who are already looking for what you sell. This SEO course teaches you how Google ranks pages and how to improve rankings with keyword research, content, technical fixes, links and local SEO.

You'll audit and optimise a real website, track progress in Google Search Console and leave with an SEO process you can apply to any site.

What You'll Learn

  • Research keywords and search intent
  • Optimise pages, titles and content
  • Fix technical SEO issues and site speed
  • Earn quality backlinks
  • Rank in Google Maps with local SEO
  • Track rankings and traffic with Search Console and GA4

Tools & technologies

  • Google Search Console
  • Google Analytics
  • Keyword research tools
  • WordPress

Curriculum

SEO Marketing Curriculum

6 modules, each ending with a hands-on project.

  1. 1How search engines work
    Crawling, indexing and ranking factors.
  2. 2Keyword research
    Finding terms your customers search for.
  3. 3On-page SEO and content
    Titles, headings, structure and helpful content.
  4. 4Technical SEO
    Speed, mobile, structured data and sitemaps.
  5. 5Link building and local SEO
    Authority, Google Business Profile and reviews.
  6. 6Measuring SEO
    Search Console, GA4 and reporting.

Who This Course Is For

  • Marketers and content writers
  • Website owners and web designers
  • Freelancers offering SEO services

Entry Requirements

  • A laptop
  • Basic understanding of websites

Career opportunities

Jobs You Can Apply For After This Course

  • SEO specialist
  • Content marketer
  • Digital marketing executive

Graduates get CV and portfolio reviews, interview practice and introductions through our hire our graduates programme.

Fees & intakes

SEO Marketing Fees & Next Intake

Course fee

On request

Duration

Ask us

Next intake

Monthly

Online or In class

FAQs

SEO Marketing: Frequently Asked Questions

What do I need to know before joining?

This is a intermediate course. We recommend: A laptop; Basic understanding of websites. Not sure? Talk to an advisor and we'll suggest where to start.

Can I take this course online?

Yes. You can attend in class at our Utawala campus in Nairobi or join live online. Both options include the same projects and mentor support.

Will I get a certificate?

Yes. Students who complete the course and its projects receive an Eujim Academy certificate of completion.

Ask about this course

An advisor will call you with fees, the next intake and payment options.

We reply within one working day. Your details stay private.

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