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Digital Marketing

Email Marketing

Build email lists, write campaigns people open, and automate newsletters and sales sequences with tools like Mailchimp and Brevo.

  • Beginner
  • Online
  • In class
  • Certificate
Apply for this course Ask about fees

Course overview

About the Email Marketing Course

Email remains one of the highest-return marketing channels. In this email marketing course you'll learn to grow a subscriber list, write subject lines and emails that get opened and clicked, design templates and set up automated journeys.

By the end you'll have built a working newsletter, a welcome sequence and a sales campaign, with the metrics to prove they work.

What You'll Learn

  • Grow a quality email list with lead magnets
  • Write subject lines and copy that convert
  • Design responsive email templates
  • Segment audiences and personalise content
  • Build automated welcome and sales sequences
  • Track opens, clicks and revenue

Tools & technologies

  • Mailchimp
  • Brevo
  • Automation
  • A/B testing

Curriculum

Email Marketing Curriculum

6 modules, each ending with a hands-on project.

  1. 1Email marketing foundations
    Permission, deliverability and choosing a platform.
  2. 2List building
    Sign-up forms, landing pages and lead magnets.
  3. 3Writing emails
    Subject lines, copy and calls to action.
  4. 4Design and templates
    Responsive layouts that look good on phones.
  5. 5Automation
    Welcome series, abandoned carts and nurture flows.
  6. 6Testing and analytics
    A/B tests, metrics and improving results.

Who This Course Is For

  • Marketers and business owners
  • E-commerce and online sellers
  • Freelancers offering marketing services

Entry Requirements

  • A laptop
  • Basic computer skills

Career opportunities

Jobs You Can Apply For After This Course

  • Email marketing specialist
  • CRM & retention marketer

Graduates get CV and portfolio reviews, interview practice and introductions through our hire our graduates programme.

Fees & intakes

Email Marketing Fees & Next Intake

Course fee

On request

Duration

Ask us

Next intake

Monthly

Online or In class

FAQs

Email Marketing: Frequently Asked Questions

Do I need any experience?

No. Email Marketing starts from the basics. If you can use a computer and the internet, you're ready.

Can I take this course online?

Yes. You can attend in class at our Utawala campus in Nairobi or join live online. Both options include the same projects and mentor support.

Will I get a certificate?

Yes. Students who complete the course and its projects receive an Eujim Academy certificate of completion.

Ask about this course

An advisor will call you with fees, the next intake and payment options.

We reply within one working day. Your details stay private.

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